Before deciding which celebrity will be the right fit for your brand, it is highly recommended that you browse the profiles, including the influencer´s experience, style of posts, creativity and followers before making a final choice. Try to make sure that the style of posting of a particular celebrity aligns well with the kind of image your brand intends to portray to the audience. Browse through an Instagram influencer’s previous posts to get an idea of the kind of posts their followers are accustomed to.
Another point to note is that influencers who have a smaller ratio of sponsored posts to total posts are generally seen as more credible and trustworthy among their audience. Those influencers that engage their followers with something like a personal story are far more likely to actually make a follower buy the product than an celebrity who just does a generic product review.
Micro-influencers are an excellent option for targeting a following base that is highly engaged with the influencers they follow. A study by Markerly revealed that influencers with fewer than 1,000 followers have a like rate of around 8%, while those with 1,000 followers to 10,000 followers have a like rate of about 4%.
If your brand wants to reach out to a larger audience, choose an celebrity with a following of more than 10,000. An upfront payment of $0.01 per USA follower will have to be made to the celebrity in this case once they accept the collaboration.
